A dramatic advert is to keep a viewer on edge and not knowing what to expect next. The audience are kept in suspense.
The Honda advert is an example of a dramatic advert, the advert is over a minute and a half and is full of suspense all the way through, the audience are waiting for something to go wrong in the advert. The creators of the advert are able to use this to their advantage and create a dramatic ending. This advert is aimed at the middle class society; they are making out like the car is engineering excellence and make people use their intelligence when watching the ad.
The Honda advert is an example of a dramatic advert, the advert is over a minute and a half and is full of suspense all the way through, the audience are waiting for something to go wrong in the advert. The creators of the advert are able to use this to their advantage and create a dramatic ending. This advert is aimed at the middle class society; they are making out like the car is engineering excellence and make people use their intelligence when watching the ad.
