A surreal advert is meant to have the 'wow' affect on viewers and gives them something dream like. it entices the audience and makes them want to tell others about the advert they have seen and link the product that is being advertised to the advert itself.
The Smirnoff advert is a surreal advert; the advert shows the ocean being purified and getting rid of everything that shouldn't be in there. The way the advert is shown is dream like therefore creating a surreal advert and giving it the 'wow' effect. It shows how pure the product they are selling is and to show this they show an extreme way of purifying. The advert is aimed at people who like to drink; it makes them think in depth about the product they are buying.
The Smirnoff advert is a surreal advert; the advert shows the ocean being purified and getting rid of everything that shouldn't be in there. The way the advert is shown is dream like therefore creating a surreal advert and giving it the 'wow' effect. It shows how pure the product they are selling is and to show this they show an extreme way of purifying. The advert is aimed at people who like to drink; it makes them think in depth about the product they are buying.
