Talking heads is a way of letting the viewers relate to the people on the advert. The audience can relate to these people as they are normal everyday people and are in the same situation as they are. If the results at the end of the advert are good then the audience may think they are more believable and so it must be true.
The ASDA advert shows some friends going into ASDA to do the ASDA price guarantee, they then later discuss the results of their shop. The advert shows the friends reactions and opinions which can then give the audience the opportunity to shop their. which can give the audience different views and opinions about what is being advertised allowing them to make up their own minds. This advert is aimed at mums, it gives the chance for them to relate to the people in the advert because they are in the same position themselves.
The ASDA advert shows some friends going into ASDA to do the ASDA price guarantee, they then later discuss the results of their shop. The advert shows the friends reactions and opinions which can then give the audience the opportunity to shop their. which can give the audience different views and opinions about what is being advertised allowing them to make up their own minds. This advert is aimed at mums, it gives the chance for them to relate to the people in the advert because they are in the same position themselves.
