A stand alone advert is just a single advert that a company would have put their time, money and effort into making without thinking about the next avert or if their will be another one. A series of adverts is and on going advert that is telling a story over a period of different adverts.
An example of a series of adverts would be the BT adverts, they show a story and over a period of time the story and the characters develop, the above link shows an example of one part of the series. this attracts viewers and bringing more people to watch and see the product that is being advertise due the story being told. This advert is aimed at families, it tries to let the audience sympathise with the characters being used in the story.
An example of a series of adverts would be the BT adverts, they show a story and over a period of time the story and the characters develop, the above link shows an example of one part of the series. this attracts viewers and bringing more people to watch and see the product that is being advertise due the story being told. This advert is aimed at families, it tries to let the audience sympathise with the characters being used in the story.
