A documentary is a way of convincing viewers that the claims they are making are true, it will normally be an expert from the area in which is being advertised.
The 4head advert is an example of a documentary advert, it is an advert for 4head, a medicine that helps get rid of headaches, it makes many scientific claims about the product, the narrator in the background sounds like an expert of the product, which makes the audience trust and believe the product that is being advertised. This advert is aimed at mums, or someone who deals with the medicine within a home, they need to know all the information and be able to trust the product.
The 4head advert is an example of a documentary advert, it is an advert for 4head, a medicine that helps get rid of headaches, it makes many scientific claims about the product, the narrator in the background sounds like an expert of the product, which makes the audience trust and believe the product that is being advertised. This advert is aimed at mums, or someone who deals with the medicine within a home, they need to know all the information and be able to trust the product.
