A TV adverts main purpose is to try and convince a consumer to buy their product, so to do this they create different types of stories.
A narrative is the name for the actual story, the structure of the narrative is a suggestion to the ways in which the story is revealed.
Linear Narrative- A linear narrative is the easiest way of telling the story, a linear has a beginning, middle and an end in the correct order.
The Nationwide advert is an example of a linear narrative, the ad starts off with beginning part of the story, this involves the character Vicky Pollard form the TV show Little Britain going into a bank and asking for chips and other food. the middle part of the story includes the banker tells the characters about the different saving accounts. The end of the advert shows the characters still not understanding as they say they want an account, but with ketchup on the side. This advert is targeted at a wide range of people, they want as many people as possible to see it. The Little Britain characters are iconic and are known by most people so when seeing the advert people instantly know who is being used in the advert.
A narrative is the name for the actual story, the structure of the narrative is a suggestion to the ways in which the story is revealed.
Linear Narrative- A linear narrative is the easiest way of telling the story, a linear has a beginning, middle and an end in the correct order.
The Nationwide advert is an example of a linear narrative, the ad starts off with beginning part of the story, this involves the character Vicky Pollard form the TV show Little Britain going into a bank and asking for chips and other food. the middle part of the story includes the banker tells the characters about the different saving accounts. The end of the advert shows the characters still not understanding as they say they want an account, but with ketchup on the side. This advert is targeted at a wide range of people, they want as many people as possible to see it. The Little Britain characters are iconic and are known by most people so when seeing the advert people instantly know who is being used in the advert.
